What Does Your “Career” Mean to You?

Posted on April 30, 2013 by bermanevansretail
Consider these observations from J. T. O’Donnell, a career planning expert: “Honestly, what’s your definition of ‘career’? Have you ever written it out and really looked closely at it? Better still, have you ever made sure your definition is accurate? I challenge you to watch this video and then ask yourself if how you define career could be the reason you struggle to find the success and satisfaction you want and deserve.”

 

Posted in Career Video Clips, Careers in Retailing | Tagged , , , , , , , | 1 Comment

Multi-Channel Trends

Posted on April 29, 2013 by bermanevansretail
As we have frequently blogged (see this post, for example), multi-channel retailing is the wave of today and tomorrow. The retailers that succeed in the long run will be those that do the best job in this area.
Recently, Platt Retail Institute published a report entitled Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing:
“Advancements in digital technology are causing a seismic shift in consumer
purchase behavior. Customers today access multiple channels to execute a
purchase, leading to the requirement that all channels work seamlessly to
support the brand and the experience. This trend started with the Internet, but
is now being advanced in a very dramatic and rapid fashion due to mobile and
other digital technologies. Consumers, empowered with these digital
communication devices, such as smartphones and tablets, are pressuring
organizations to deliver compelling and innovative experiences to retain top of
mind and share of wallet. As distinctions between purchase channels blur,
companies must build a singular view of and communication strategy with their customers, which can include touch points such as call centers, direct mail and catalogs, the Internet, mobile, physical selling locations, and social media.”
Click the image to access Platt’s full 58-page report.
 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , , , | 1 Comment

Social Media Use by Race/Ethnicity

Posted on April 28, 2013 by bermanevansretail
With the growth in social media use by consumers, it is especially important to know who is using social media.
One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. eMarketer estimates that in 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total U.S. population. And social tools, once in Hispanics’ hands, become more than just a way to communicate with far-flung relatives and friends.”
Click the chart to read more.

 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment