Business intelligence is important for retailers of all sizes and types. This point is driven home by the example of Loehmann’s, a discount apparel chain that was founded in 1921!
As Matt Pillar reports for Integrated Solutions for Retail: “It’s been a busy and dramatic few years for women’s off-price apparel retailer Loehmann’s. After budget woes prompted a series of management changes at the highest level, the venerable brand seems to have found the wind in its sails once again. CEO Steven Newman joined the company in the summer of 2011 with a new, technology-centered vision for the brand, a fresh board of directors was formed, and resources were allocated for badly needed and overdue technology initiatives. Now, as it charts a course for the future, Loehmann’s is finding big value in its Big Data.”
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