Outstanding Retailers at Cross-Channel Marketing

Posted on June 13, 2013 by bermanevansretail
For the third year, Retail TouchPoints has presented its Channel Innovation Awards to 10 retailers: “This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.”
Click the image to see the 2013 winners.

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | Leave a comment

Window Shopping Goes High Tech

Posted on June 12, 2013 by bermanevansretail
High-tech window displays are bringing new life to shopping. It’s fun, too.
Consider this illustration: adidas NEO “is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code. By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on your mobile ready to save, purchase or share with friends.”


 

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

In-Store Mapping and Mobile Media

Posted on June 11, 2013 by bermanevansretail
Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers.
Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and Home Depot are offering indoor searchable store maps accessible from a smartphone. Using aisle411’s in-store mapping platform, smartphone users can view, search, and map products in retail stores. Users are able to locate products down to a particular section of each aisle.”
Click the image to read more.

 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment