Cyber Monday Getting More Mobile

Posted on November 19, 2014 by bermanevansretail
According to research conducted by AppLovin and reported by Marketing Land:
Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic. AppLovin points out that in 2010 mobile transactions represented only 2 percent of Cyber Monday buying. However mobile commerce has been growing steadily despite considerable friction in the mobile shopping and checkout process.
Click the chart to read more.

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

When’s the Best Time to Shop for the Holidays?

Posted on November 18, 2014 by bermanevansretail
Consumers have many sources to consult when purchasing holiday gifts, from shopping tips to price trackers.
The Wall Street Journal has created a new interactive Christmas Sales Tracker tool:  “The Journal created this tracker to monitor price movements for the holiday’s hottest gifts. At any given moment, you’ll be able to see when and where to get the best deal and will be able to scan the charts for clues about which chains are competing most aggressively for sales.”
The Journal’s Shelly Banjo reports that:
“The [Christmas Sale Tracker] will collect prices once an hour from Nov. 1 through Dec. 31 to determine the best times to buy those products, how early retailers offer their best deals, and how quickly rivals match lower offers. Already, the WSJ Christmas Sale Tracker shows that retailers seem to be testing how directly price cuts drive traffic and Web sales, by changing prices on popular items such as the Jawbone Up24 fitness tracker and a KitchenAid mixer in the weeks leading up to the holiday-shopping bonanza.”
 Click the image to access the Tracker.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | Leave a comment

Gucci’s Mobile Apps Enhance the Customer Experience

Posted on November 17, 2014 by bermanevansretail
Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment