Just for Fun: Target’s Haunted House Video

Posted on October 23, 2015 by bermanevansretail
Target is working very hard this year to expand its Halloween-related sales. It is doing tie-ins with manufacturers and has even produced a a six-video series for showing on YouTube. [Click the upper of the video below to access the series.]

 

 

To read more, click here to read more about Target’s Halloween strategy.

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

FREE Resume Templates

Posted on October 21, 2015 by bermanevansretail
Are you someone who has trouble writing TARGETED resumes geared to specific jobs? If your answer is yes, or you just want to get some new resume ideas, keep reading.
HubSpot is making available TEN free resume templates covering these fields:
  • Social Media Specialist
  • SEO Specialist
  • Web Production Project Manager
  • E-mail Marketing Specialist
  • Content Producer
  • Experienced Professional Level
  • Executive Level
  • Manager Level
  • Entry Level
  • Intern
To access these templates, click on the image below and complete the simple sign-up form.
 
Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , | 1 Comment

More Location Data Help Retailers at Pinterest

Posted on October 20, 2015 by bermanevansretail
As we have noted before (for example, see 1, 2, 3), more retailers are now involved with Pinterest; and Pinterest has been adding new features to encourage use by retailers.
Pinterest’s  most recent feature addition relates to location data: 
“Since we first launched place Pins, millions of travel-minded Pinners have added place info to their Pins. Starting today (October 13, 2015), we’re making it even easier to see your favorite spots on a map: Now location info will be added automatically to Pins. That means almost 7 billion Pins will have helpful details, like phone numbers, addresses, and store hours. We’ve also built in some handy new extras.” 
“Now each Pin includes a preview of where it lives on the map. Tap to get all the details, including other Pins from that spot and tips from people who’ve been there. If you need to get in touch, just tap to make a call or get directions from Google Maps or Apple Maps. You can even discover nearby places that you might want to visit just by exploring the map. So say you’re planning a brunch outing. Now your Pin can help you find the perfect urban hike to walk off those pancakes afterwards.”
Click the image to read more from Pinterest.

https://blog.pinterest.com/en/7-billion-pins-places-and-counting
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment