Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Amazon.com’s New Birthday Gift Card Program

Posted on July 24, 2013 by bermanevansretail

Recently, Amazon.com decide to partner with Facebook and begin offering a Birthday Gift Card program for its customers. As Erin Lynch reports for Multichannel Merchant: “Amazon has teamed up with Facebook and launched a new program that allows users of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Turning Cell Phone Users into Positive Social Media Commenters

Posted on July 15, 2013 by bermanevansretail

For a long time, many retailers have set strict policies against taking photos in their stores — and they have especially been upset with cell phone users snapping photos. Now, some retailers have recognized that cellphone shots can be turned … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments

Global Retail: The Future of Digital

Posted on July 9, 2013 by bermanevansretail

The digital era is booming globally for retailers and their customers. Retail Touchpoints reports that: “As many as 90% of consumers say they trust online recommendations for products; and up to 25% of social media shoppers say they use social … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 1 Comment