Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

What’s Ahead for the 2013 Retail Holiday Season?

Posted on August 26, 2013 by bermanevansretail

Check out this infographic from Dedicated Media. There are lots of interesting predictions here.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Bravo, Office Depot’s Anti-Bullying Campaign

Posted on August 22, 2013 by bermanevansretail

Bullying has become a global concern, with particularly nasty social media posts leading to depression and even some suicides among those being bullied. So, here’s a “bravo” to Office Depot for teaming up with the popular youth-oriented band One Direction.  … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Retailing Revisited

Posted on August 15, 2013 by bermanevansretail

JWT Intelligence has just released an excellent new report entitled Retail Rebooted: “Retail is undergoing a momentous shift, with brick-and-mortar stores forced to evolve for a digital-commerce age; multiple new ways to buy; the rise of data-based personalization; fast-changing consumer … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , | 1 Comment