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Category Archives: Part 8: Putting It All Together
Von Maur Looking to Become a National Department Store Chain
Von Maur is a very popular Midwestern U.S. department store chain with a loyal customer following. Now, the chain has more ambitious plans to expand its geographic coverage. Recently, Von Maur was the subject of a Chain Store Age cover … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer loyalty, customer service, department store, entrepreneur, location, merchandising, opportunity, planning, shopping, success, Von Maur
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Brad Hileman of Meijer on Web Site Redesign
Meijer is a Midwestern retail chain that operates more than 200 combination stores (hypermarkets). Here is a 30-minute presentation from the firm’s Brad Hileman on how to redesign a Web site.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged Brad Hileman, customer expectations, customer loyalty, customer service, digital, experiential retailing, Meijer, multichannel, online shopping, retail analytics, shopping, social media, technology, Web
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Netflix’s BIG Comeback
Not long ago, Netflix CEO Reed Hastings was widely criticized for the way in which he decided to separate the Netflix DVD-rental business from its Web streaming service. Some customers were confused by the new pricing strategy; and others were … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, inventory management, merchandising, multichannel, Netflix, online shopping, opportunity, planning, pricing, Reed Hastings, social media, success, technology
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Retailing: From A to Z 