Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Alton Lane: A Great Men’s Wear Customer Experience

Posted on April 8, 2016 by bermanevansretail

Alton Lane is a unique luxury men’s wear retailer with showrooms in New York, Boston, Washington, DC, Dallas, Chicago, Richmond (Virginia), and San Francisco. This is Alton Lane’s approach to creating a distinctive customer experience: EXPERIENCE: “You are invited to get … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

SSI Group: A State-of-the-Art Philippine Retailer

Posted on April 5, 2016 by bermanevansretail

SSI Group is a Philippine retailer that describes itself in this way: SSI Group is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands [including Payless Shoesource]. Our portfolio caters to all aspects of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Bluemercury’s In-Store Strategy

Posted on April 4, 2016 by bermanevansretail

Bluemercury is a luxury beauty products and spa retail chain with stores in about 20 states and the District of Columbia. Macy’s acquired Bluemercury in 2015. Recently, Retail TouchPoints did a video interview with Barry Beck, Founder & COO, Bluemercury:  “With … Continue reading →

Posted in Career Video Clips, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment