Bluemercury is a luxury beauty products and spa retail chain with stores in about 20 states and the District of Columbia. Macy’s acquired Bluemercury in 2015.

Recently, Retail TouchPoints did a video interview with Barry Beck, Founder & COO, Bluemercury: 

“With access to more than two million customer records, Bluemercury used data to launch the proprietary M-61 product line and advance its omnichannel initiatives. Since it was acquired by Macy’s, Bluemercury has launched four stores-within-a-store at Macy’s. Barry Beck describes the company’s focus on future progress in three segments of revolutionary and evolutionary initiatives: Near-term, next-generation, and upstream technology. His advice? ‘One thing every executive has to be concerned about is being ‘Ubered’ – completely disrupted by technology you weren’t aware of.'”