Bluemercury’s In-Store Strategy

Bluemercury is a luxury beauty products and spa retail chain with stores in about 20 states and the District of Columbia. Macy’s acquired Bluemercury in 2015.
Recently, Retail TouchPoints did a video interview with Barry Beck, Founder & COO, Bluemercury: 
“With access to more than two million customer records, Bluemercury used data to launch the proprietary M-61 product line and advance its omnichannel initiatives. Since it was acquired by Macy’s, Bluemercury has launched four stores-within-a-store at Macy’s. Barry Beck describes the company’s focus on future progress in three segments of revolutionary and evolutionary initiatives: Near-term, next-generation, and upstream technology. His advice? ‘One thing every executive has to be concerned about is being ‘Ubered’ – completely disrupted by technology you weren’t aware of.'”


This entry was posted in Career Video Clips, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , , , . Bookmark the permalink.

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