Alton Lane: A Great Men’s Wear Customer Experience

Alton Lane is a unique luxury men’s wear retailer with showrooms in New York, Boston, Washington, DC, Dallas, Chicago, Richmond (Virginia), and San Francisco.
This is Alton Lane’s approach to creating a distinctive customer experience:
EXPERIENCE: “You are invited to get comfortable on our big leather sofas or to pull up a stool at our custom-built design bar – we’ll have the game on TV. We will help you select from the thousand of fabrics we offer from the best mills in the world and then walk you through all of our customizable design options to create exactly what you’re looking for. We utilize state-of-the-art 3D body scanners during your private appointment to ensure your garments fit just the way you like them.
QUALITY: This “is always our top priority. From world-class fabrics and linings to premium finishings, we are committed to using the highest quality materials available. We have enlisted the craftsmanship of master pattern makers and tailors who construct your clothing with the utmost care and precision.”
FIT: “We strive to deliver a precise fit based on your individual body by using our 3D technology, select hand measurements, and sample garments that allow us to gain more insight into your personal preferences on fit and cut.
COMMITMENT: “We are committed to providing the best fit, best quality, and best experience possible. We are not satisfied until you love your garments and will do whatever it takes to ensure your complete satisfaction.


Here are two company videos that further describe the Alton Lane approach.


This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) and tagged , , , , , , , , , . Bookmark the permalink.

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