RealReal: An Interesting Consignment-Based Retail Strategy

The RealReal
“is the leader in authenticated luxury consignment. We offer the largest selection of pre-owned and authenticated luxury items including men’s and women’s luxury fashion, fine jewelry & watches and fine art. The RealReal sells pieces from designers such as Chanel, Hermès, and Louis Vuitton; jewelry and watches from Cartier, Rolex, and Van Cleef & Arpels; and blue-chip art from Andy Warhol, Roy Lichtenstein, Sam Francis and hundreds of others. Our consignors earn 60-70% of the sale price, and items sell quickly, most within 3 days.”

 

“All items received are thoroughly inspected and authenticated by our team, and then curated into daily sales. Consignors track their sales from a personal online dashboard. We inspect and authenticate every item with our in-house team of experts including gemologists, horologists, art appraisers and luxury experts.”

 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , . Bookmark the permalink.

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