Shoes of Prey, an Australia-based company, is an interesting name for an interesting retailer. In the U.S., Shoes of Prey is located in several Nordstrom stores. Here’s how the firm defines itself at its Web site:
“Shoes of Prey is a global, multichannel retail brand that enables shoppers to design their own shoes online. The company is changing the way women shop for shoes, and is on track to become a significant international retailer over the next five years. Since 2009, the company has specialized in flats, heels, wedges, sandals, boots, and more that can’t be found anywhere else – because they’re designed by shoppers, for shoppers.”
“The process is easy and fun. Using the Shoes of Prey 3D DESIGNER, customers choose the shape, color, and height of their shoes. Designs are handmade within four weeks and delivered worldwide. The result: no shoe-lover ever has to wish for a lower or higher heel, different colors, or more or less embellishment. They’ll never see their shoes on anyone else. And they’ll never, ever walk home with their heels in their hands again. Your design. Your size. Your perfect shoes.”
Here is a Shoes of Prey company video on YouTube.
Now take a video tour with Jodie Fox, Co-Founder of Shoes of Prey. The video is from Retail TouchPoints and features a new interactive experience in the Nordstrom at Garden State Plaza (New Jersey).