Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Can Amazon Really Be a Book Publisher? Some Competitors, Say NO

Posted on October 22, 2012 by bermanevansretail

For years, Amazon has been clobbering store-based book retailers through its low prices on both E-books and print books. So, is it really any surprise that those same retailers do not want to assist Amazon’s efforts to be a successful … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

This Web Site Will Make Deceptive Firms Yelp

Posted on October 19, 2012 by bermanevansretail

Yelp is a popular online review service. As the firm notes at its Web site: “Yelp is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment