Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Target: The Latest Entrant into Holiday Price Matching

Posted on October 18, 2012 by bermanevansretail

Target is following in the footsteps of Best Buy with its holiday pricing strategy. As the Wall Street Journal reports: “Seeing a very competitive battle this holiday, Target said that for the first time, it will match select online rivals’ … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Which Retailers Are the Kings of Social Media?

Posted on October 18, 2012 by bermanevansretail

Unmetric, a social media benchmarking firm, recently conducted research on the prowess of several retailers. According to Unmetric: “Wal-Mart has more than 17 million Facebook fans and Target has 14 million. Target dominates on Twitter with more than 339 thousand … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

Best Buy Digs Deeper into Price Discounting

Posted on October 16, 2012 by bermanevansretail

As we’ve reported before, Best Buy is in a battle for its future. As such, the chain’s decision to be more aggressive with its holiday price-matching strategy is a tricky maneuver — and it will be tough on profit margins since … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments