Target: The Latest Entrant into Holiday Price Matching

Target is following in the footsteps of Best Buy with its holiday pricing strategy. As the Wall Street Journal reports: “Seeing a very competitive battle this holiday, Target said that for the first time, it will match select online rivals’ prices in its stores between Nov. 1 and Dec. 16.”
Click the photo to see a WSJ video on Target’s approach and the reasoning behind it.

 

Photo by Target
This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , , , . Bookmark the permalink.

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