Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

How Big a Problem Is Price Gouging?

Posted on November 20, 2012 by bermanevansretail

Here is an interesting infographic by Brian Wallace on price gouging (setting overly high prices due to the high of consumer demand relative to the available supply). Click the chart to learn more. Post suggested by KCJ  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Zara: On the Fast Fashion Track

Posted on November 19, 2012 by bermanevansretail

As we’ve blogged previously, Zara, the Spain-based global apparel retailer that is part of Inditex, is on quite a roll. It is now the largest fashion retail chain in the world. Suzy Hansen, reporting for the New York Times, notes … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | Leave a comment

Cross-Channel Shopping and the Holiday Season

Posted on November 18, 2012 by bermanevansretail

Cross-channel shopping is booming. And retailers must act accordingly during the holidays. As Jay Henderson reports for Multichannel Merchant: Although “retailers have witnessed tremendous progress when it comes to mobile marketing and adoption, there are still two main challenges to overcome: Keeping … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment