Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Why Shopping Small (Business) Matters

Posted on November 21, 2012 by bermanevansretail

Despite the growth and popularity of large retail chains, many people also enjoy shopping at small firms. This infographic shows why small business shopping still is quite important.  November 24 is Small Business Saturday. Learn about business intelligence tools. Thanks … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Online Shopping Predictions: Holiday 2012

Posted on November 20, 2012 by bermanevansretail

This is expected to be a strong online shopping season for retailers. Take a look at this infographic hosted by visual.ly. Post suggested by KCJ    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Personal Security Tips for the Holidays from McAfee

Posted on November 20, 2012 by bermanevansretail

The McAfee Security Advice Center offers a number of good personal online security tips for the holidays. As McAfee notes: “While we are busy buying gifts and making travel arrangements, cybercriminals are making their lists, and checking them twice, as … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , | Leave a comment