Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Is This Possible? Know What your Shoppers Want, Before They Do

Posted on November 25, 2012 by bermanevansretail

Check out this video and see what’s coming in the not-so-distant future. Cool technology. 🙂  

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment

Are 2012’s Black Friday Doorbusters Really a Good Real?

Posted on November 23, 2012 by bermanevansretail

As we have blogged before, Black Friday “deals” are not always what they seem. They are often not the best bargains of the year, but typically a tool to lure consumers to the store. Today (Black Friday 2012) is no … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Toys “R: Us: Expanding in China

Posted on November 22, 2012 by bermanevansretail

U.S.-based Toys “R” Us has been active globally for decades. It currently has stores in about 35 countries and jurisdictions. Now, it has decided to make a bigger push in China, the world’s largest country. As Laurie Burkitt and Ann Zimmerman … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment