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Are 2012’s Black Friday Doorbusters Really a Good Real?
This entry was posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged bad behavior, bargain, Best Buy, Black Friday, competition, customer expectations, Decide Inc., doorbuster, ethics, pricing, promotion, Sears, shopping, Target, tips, trust, video. Bookmark the permalink.
5 Responses to Are 2012’s Black Friday Doorbusters Really a Good Real?
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Reblogged this on Evans on Marketing.
Luckily I have only been dragged to two Black Friday’s in my lifetime. Both times I was a pawn to hold places in line. I have happened to notice that often times there are better deals found during the time between Christmas and New Years. For a business it is smart to take advantage of the Black Friday excitement although they might not be the best deals they offer all year the same can be said for any other time of the year where they may be promoting products at a hire price than normal. Because of the popularity and insanity that go along with Black Friday I feel that retailers should focus on increased security as much as they focus on luring in customers. There are numerous unfortunate injuries and quite possibly deaths and security is the least they can do to maintain some sort of ethics.
True and LOL
In today’s Wall Street Journal there was a post for Black Friday versus the Cyber Monday. We know that Black Friday is just a way to bring more people in the stores for retailers offering certain offers while you sell high margin products in not such a killing prices. But what is the purpose of making the same for the online retail stores at the time where you already have a competitive advantage versus the bricks and mortars retailers? Is it just sociological to attract more people in your page?
🙂