Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Younger Restaurant Diners More Likely to Use Mobile Apps

Posted on November 17, 2012 by bermanevansretail

Young adults are the most likely to use mobile media when choosing a place to dine and in interacting with a restaurant. Click the chart to read more.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Retailers Moving Up the Holiday Shopping Season

Posted on November 16, 2012 by bermanevansretail

After dominating the Christmas holiday season for years, Black Friday is now facing increased competition from Thanksgiving store openings and Cyber Monday. According to eMarketer: “Retailers are shifting their holiday promotions up earlier each year, and the buzz has moved … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

Retail Career Videos

Posted on November 15, 2012 by bermanevansretail

Be inspired. Take a look at these retail career video clips from a variety of firms.

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , | Leave a comment