Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

2012 Retail Customer Loyalty Winners

Posted on November 15, 2012 by bermanevansretail

Each year, Brand Keys publishes a Customer Loyalty Engagement Index that rates hundreds of firms. The results for 2012 are now in: “The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Be Wary of Black Friday and Cyber Monday Scams

Posted on November 14, 2012 by bermanevansretail

Take a look at this infographic from Coupon Audit. Post suggested by KCJ  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Consumer Psychology: A Key Driver of Shopping

Posted on November 13, 2012 by bermanevansretail

Help Scout has put together a very good infographic about better understanding consumer psychology. Take a look.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment