Retailers Moving Up the Holiday Shopping Season

After dominating the Christmas holiday season for years, Black Friday is now facing increased competition from Thanksgiving store openings and Cyber Monday.
According to eMarketer: “Retailers are shifting their holiday promotions up earlier each year, and the buzz has moved progressively from ‘Cyber Monday’ to Black Friday and finally to Thanksgiving Day itself, with reports of mass merchants beginning their sales in the middle of what is for many still an important family holiday. Is this a bridge too far? An October survey from credit card comparison and  financial education Web site found that 41% of US consumers planned to  shop on Black Friday this year, compared to 57% who said they would shop a few days later on Cyber Monday. In addition, most respondents said they planned to  spend less this year on Black Friday than they had in 2011 — while a majority of  Cyber Monday shoppers planned to spend more than they did a year earlier.”
Click the chart to learn more.


This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , . Bookmark the permalink.

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