Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

A Small Florist Flourishes

Posted on October 8, 2014 by bermanevansretail

Today, times remain tough for a wide variety of retailers — both large and small. But, as always, there are some shining stars. And we can learn from them. One such star is Andrea Glass, a florist in Louisville, Kentucky, … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 2 Comments

20 Tips for Behaving More Safely Online: Especially with Social Media

Posted on October 7, 2014 by bermanevansretail

BE SMART! Evans on Marketing Over the last several months, I have given a number of presentations on how to be smarter online. It is amazing how many smart people do things online that are not so smart. So, here … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | 1 Comment

Are You Committing “Product Information Malpractice”?

Posted on October 7, 2014 by bermanevansretail

Informatica Corporation (NASDAQ: INFA) is a leading global independent provider of data integration software. And it has coined the term “Product Information Malpractice” (PIM) that involves the practices of many multichannel/omnichannel firms.  What causes PIM? According to Informatica: “If you’re … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment