-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Category Archives: Part 6: Merchandise Management and Pricing
How Do We Make Digital Consumers Happy?
Digital consumers can be quite demanding. Below are two valuable resources for us to better understand digital shopping and to learn how to better act in serving these customers. First, click on the image to access “The Digitally Demanding … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, customer expectations, customer loyalty, customer satisfaction, customer service, experiential retailing, infographic, Kibo, online shopping, planning, Shopatron, social media
1 Comment
A Video Tour of Madam Tussauds New York
Madam Tussauds is a global phenomenon, with its entertaining chain of wax museums that focus on current and past realistic displays of well-known celebrities, world leaders, characters, royalty, and more. Here is a recent screen shot from the Web site … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, Berlin, customer expectations, experiential retailing, Madame Tussauds, multichannel, promotion, Retail Touchpoints, social media, store interior, video, YouTube
Leave a comment
Price Optimization in Retailing
As we have noted before, it is imperative for retailers to have a comprehensive, well-conceived pricing strategy. With that in mind, take a look at the infographic below from Wiser, an online data analytics firm: “Crafting a pricing strategy is an ongoing … Continue reading
