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Category Archives: Part 6: Merchandise Management and Pricing
Retailers Trying to Satisfy Device-Hopping Shoppers
Besides the challenges of showrooming (consumers’ use information gathered at a store and then buying online at the best price), retailers must also now deal with the need for convergence: enabling shoppers to seamlessly begin and complete the purchase process. … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, multichannel, online shopping, opportunity, planning, promotion, social media, tips, trends
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The TrueCar “Hassle-Free Car-Buying Experience”
TrueCar is car-buying service with a dealer network of more than 5,500 car dealers. The firm’s approach is highlighted in this chart and discussed below. What do YOU think? Do YOU believe this approach will work? Post a comment!!!! Here … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged competition, customer expectations, customer service, experiential retailing, hassle-free, opportunity, pricing, success, TrueCar, trust
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Return Policies as a Shopping Satisfier
As this photo shows, good return policies are a key to contented, loyal customers. Everyone wants to feel that they are treated properly. For a lot more advice about retailing practices from Tony Kadysewski, click the image.
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, return policy, tips
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