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Category Archives: Part 6: Merchandise Management and Pricing
How Consumers Rate Mobile Shopping Experiences
Mobiquity recently commissioned a study on the mobile shopping experiences of U.S. customers at leading brick-and-mortar retailers. The results are highlighted in this infographic.
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer service, experiential retailing, mobile shopping, Mobiquity, multichannel, online shopping, opportunity, promotion, social media, trends
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The “Dark Art” of E-mails from Retailers
Retailers are working very diligently to get shoppers to react to their E-mail offers — in an environment where people often view such e-mail as spam or junk. As Elizabeth Holmes reports for the Wall Street Journal: “The first one … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, E-mail, experiential retailing, merchandising, opportunity, promotion, retail analytics, segmentation, shopping, trends, trust
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Understanding Shoppers’ Use of Coupons
Look at this infographic to see how important couponing is as a promotion tool for retailers in the United States. Despite the shifts in technology, shoppers still like their coupons.
