Return Policies as a Shopping Satisfier

As this photo shows, good return policies are a key to contented, loyal customers. Everyone wants to feel that they are treated properly.
For a lot more advice about retailing practices from Tony Kadysewski, click the image.

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , . Bookmark the permalink.

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