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Category Archives: Part 6: Merchandise Management and Pricing
Showrooming Not Just Price-Driven
Retailers have even more to be concerned about in their competition with online firms than consumers’ use of showrooming to learn about products in the store and then buy online for lower prices. According to research from the Kellogg School … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged customer expectations, customer service, experiential retailing, merchandising, multichannel, online shopping, opportunity, pricing, showrooming, success, trends
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Starbucks’ $7 Coffee
Starbucks has consistently offered a distinctive retail experience and a unique product mix — along with premium pricing. But, how much will customers be willing to pay for “just a cup of coffee”? Recently, Starbucks has set a new standard … Continue reading
Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Costa Rica Finca Palmilera, customer expectations, customer loyalty, customer service, experiential retailing, opportunity, planning, pricing, Starbucks, success
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Objections to Wal-Mart’s Price Comparison Ads
We know that Wal-Mart is already the most dominant retailer on the planet. So, competitors get particularly upset when they believe that Wal-Mart is involved with unfair trade practices. A case in point is Wal-Mart’s recent use of price comparison … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, bad behavior, Bed Bath & Beyond, Best Buy, competition, ethics, multichannel, pricing, promotion, shopping, Toys "R" Us, trust, video, Wal-Mart
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