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Category Archives: Part 6: Merchandise Management and Pricing
Is Price the Major Shopping Driver? Not According to a New Study
During — and since — the recent Great Recession, many shoppers have become more price sensitive. In addition, showrooming and mobile media apps that enable shoppers to track prices in real time have also contributed to intense price pressures for … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged competition, customer expectations, customer loyalty, customer service, Duke, eMarketer, experiential retailing, merchandising, opportunity, planning, price, quality, shopping, trends
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P&G Enters the Cross-Channel Cross Hairs
Retailers are not only embroiled in intense competition with one another in a slowly growing marketplace, whether it be store chain versus store chain or bricks-and-mortar retailer versus online retailer. But increasingly, manufacturers are now being caught in the middle. … Continue reading
