Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

Is Price the Major Shopping Driver? Not According to a New Study

During — and since — the recent Great Recession, many shoppers have become more price sensitive. In addition, showrooming and mobile media apps that enable shoppers to track prices in real time have also contributed to intense price pressures for … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | 3 Comments

Do You Know How Shoppers Rate Your Store?

We recognize that shoppers today often have high expectations with regard to the store shopping experience. Do you regularly track your customers’ attitudes across a wide range of store shopping attributes? The Retail Owners Institute (ROI) puts it this way: “We’ve … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

P&G Enters the Cross-Channel Cross Hairs

Retailers are not only embroiled in intense competition with one another in a slowly growing marketplace, whether it be store chain versus store chain or bricks-and-mortar retailer versus online retailer. But increasingly, manufacturers are now being caught in the middle. … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | 1 Comment