Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

How Should Chipotle Deal with All the Negative Publicity?

Posted on December 10, 2015 by bermanevansretail

Chipotle, the trendy fast-food chain, has been dealing with a difficult health-and-safety environment for a while now. It has had to temporarily close some outlets; and it has received a barrage of negative publicity. Here’s a YouTube video from Bloomberg, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Web Sites That Get the Pricing Process Right

Posted on December 8, 2015 by bermanevansretail

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments

Marketing in the Fast-Food Industry

Posted on December 1, 2015 by bermanevansretail

It has been a tumultuous time for many fast-food marketers over the last several years, due to changing consumer tastes, the questionable healthfulness of some fast food, and other factors. So, how are fast-food companies reacting to this? Recently, Advertising Age — in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment