Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Dylan’s Candy: Using Data Well

Posted on February 24, 2016 by bermanevansretail

As noted at its Web site,  “In 2001, Dylan Lauren [yes, the daughter of Ralph] pioneered creating the world’s largest confectionery emporium and lifestyle brand, Dylan’s Candy Bar. By merging the worlds of art, fashion, and pop culture with candy, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 2 Comments

Visa Being More Retailer Friendly

Posted on February 23, 2016 by bermanevansretail

As part of its initiatives to expand its retailer base — and to grow greater retailer loyalty, Visa is enacting several tactics. Here is one of them: the Visa Commerce Network (VCM). Here is a synopsis of VCM, as reported … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

How to Better Measure Online ROI

Posted on February 22, 2016 by bermanevansretail

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web. Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI: “Is your content’s ROI … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment