Tag Archives: Dylan’s Candy Bar

Dylan’s Candy: Using Data Well

As noted at its Web site,  “In 2001, Dylan Lauren [yes, the daughter of Ralph] pioneered creating the world’s largest confectionery emporium and lifestyle brand, Dylan’s Candy Bar. By merging the worlds of art, fashion, and pop culture with candy, … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 2 Comments