Tag Archives: Visa

Free Marketing Tools from Credit Card Companies

Click on the image below to see some of the many marketing resources that American Express offers to the retailers that accept an American Express card.   Click on the image below to see some of the many marketing resources … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment

Visa Being More Retailer Friendly

As part of its initiatives to expand its retailer base — and to grow greater retailer loyalty, Visa is enacting several tactics. Here is one of them: the Visa Commerce Network (VCM). Here is a synopsis of VCM, as reported … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Mastercard and Visa Are Losers. Who Are the Winners?

As reported by Reuters and other news sources around the world, Mastercard, Visa, and various banks just signed off on billions of dollars in payments to retailers due to the credit card companies’ trade practices. There is no doubt that … Continue reading

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment