How to Better Measure Online ROI

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web.
Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI:
“Is your content’s ROI a mystery? You won’t need a detective to solve the case! In this E-book, we’ll walk you through our tried-and-true process for finding the ROI of your content marketing, and give you the metrics you’ll need to measure.”
See how you can:
  • “Sync your content with your organization’s goals”
  • “Define your key metrics before you create content”
  • “Align with internal stakeholders — especially the C-suite”
  • “Design your programs to be measurable”
  • “Use early and late-stage metrics to solve your ROI mystery”


Click the image to access a free PDF of this E-book.


This entry was posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

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