Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web.
Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI:
“Is your content’s ROI a mystery? You won’t need a detective to solve the case! In this E-book, we’ll walk you through our tried-and-true process for finding the ROI of your content marketing, and give you the metrics you’ll need to measure.”
See how you can:
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“Sync your content with your organization’s goals”
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“Define your key metrics before you create content”
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“Align with internal stakeholders — especially the C-suite”
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“Design your programs to be measurable”
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“Use early and late-stage metrics to solve your ROI mystery”
Click the image to access a free PDF of this E-book.
Retailing: From A to Z 