Tag Archives: metrics

How to Better Measure Online ROI

Posted on February 22, 2016 by bermanevansretail

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web. Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI: “Is your content’s ROI … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment