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Category Archives: Part 5: Managing a Retail Business
Who REALLY Gets Omnichannel Retail ?
Many firms are involved in omnichannel retailing. However, some do it a lot better than others. For example, as Homa Zaryouni writes for L2 (a member-based business intelligence service that benchmarks the digital competence of brands): “Coach is one of the … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Coach, L2, multichannel, omnichannel, opportunity, planning, success, tips, video
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Real-Time Data Visualization
Now that we are in the era of “big data,” retailers are grappling with the best ways to use these data. Besides doing a full range of statistical analyses, data visualization is an interesting way to better understand in-depth information. … Continue reading
Welcome to Another Retail Challenge: Webrooming
Webrooming is the opposite consumer shopping behavior to showrooming. As Natalie Schoch, a designer at Wiser, puts it: “Webrooming is the latest phenomenon impacting the online retail industry. In just the last year, the majority of shoppers (78%) have participated in webrooming when … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bricks and mortar, competition, customer expectations, discount, experiential retailing, infographic, location, multichannel, pricing, trends, webrooming, Wiser
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