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Category Archives: Part 4: Store Location Planning
Larger Retailers Having Trouble in India
As the world’s second-largest market in the world, India has been attracting a number of foreign retail chains. While some are succeeding, others have had a tough time. The “mom-and-pop” store remains extremely popular in India. Here is a recent … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer loyalty, failure, global, India, location, merchandising, Office 1, Office Depot, shopping, small stores, Staples
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Redbox Instant Goes Live
Redbox (owned by Coinstar) has been planning to expand beyond its video-rental vending machines to the online streaming of movies for quite a while. Now, that is a reality as Coinstar and Verizon have partnered to form Redbox Instant by … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged Coinstar, competition, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, kiosk, location, merchandising, multichannel, Netflix, online shopping, opportunity, planning, Redbox, Redbox Instant, rental, streaming, technology, Verizon, video
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RadioShack: Mobile Store Locators at Work
In 2011, RadioShack decided to launch a mobile site. The customer response to this effort has been quite strong. Susan Kuchinskas, writing for ClickZ, notes that: “RadioShack launched its mobile site to make it easier for shoppers to quickly find products … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Addidas, app, customer expectations, customer loyalty, customer service, experiential retailing, location, locator, merchandising, opportunity, promotion, RadioShack, success, technology, trends
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Retailing: From A to Z 