Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

More Location Data Help Retailers at Pinterest

Posted on October 20, 2015 by bermanevansretail

As we have noted before (for example, see 1, 2, 3), more retailers are now involved with Pinterest; and Pinterest has been adding new features to encourage use by retailers. Pinterest’s  most recent feature addition relates to location data:  “Since … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Retailers Need to Better Understand Asia Pacific Markets

Posted on October 5, 2015 by bermanevansretail

As more and more large retailers expand beyond their home borders, it is crucial for them to better understand these foreign markets — particularly, Asia Pacific. The Asia Pacific regions of the world account for about 60 percent of the … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

Franchisee Problems at McDonald’s

Posted on September 29, 2015 by bermanevansretail

The backbone of McDonald’s long-term growth around the world is its franchising system, whereby the vast majority of McDonald’s outlets are owned and operated by franchisees. However, McDonald’s has not performed strongly for a while. And many of its franchisees … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 2 Comments