Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Social Media Use by Race/Ethnicity

Posted on April 28, 2013 by bermanevansretail

With the growth in social media use by consumers, it is especially important to know who is using social media. One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Business Intelligence Comes to the Fore at Loehmann’s

Posted on April 27, 2013 by bermanevansretail

Business intelligence is important for retailers of all sizes and types. This point is driven home by the example of Loehmann’s, a discount apparel chain that was founded in 1921! As Matt Pillar reports for Integrated Solutions for Retail: “It’s been a … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

A Showrooming Infographic

Posted on April 26, 2013 by bermanevansretail

Here’s an interesting infographic on retail showrooming. Showrooming in the Retail Environment infographic by bumblecoon.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments