Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Smart Merchandiser Video: E-Commerce Software

Posted on June 14, 2015 by bermanevansretail

Efficient and productive assortment planning and merchandise management are complex activities for all retailers — large and small, online and offline, etc. Fortunately, more and more easy-to-use, moderately priced merchandising software applications are now available. One firm in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

TOMS’ “#WITHOUTSHOES” Campaign

Posted on June 11, 2015 by bermanevansretail

As we have reported before, TOMS Shoes (the online retailer) is one of the leading firms in terms of its social responsibility efforts. Its overall business mission is closely tied to its social responsibility efforts. Consider this: TOMS matches every … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 2 Comments

Amazon and Its “Minions”

Posted on June 9, 2015 by bermanevansretail

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015. As reported by Sarah Perez for Tech Crunch:  “Forget billboards or magazine ads. If an advertiser wants to put its brand … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment