Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Lessons on Social Media Behavior

Posted on May 1, 2013 by bermanevansretail

I recently gave a talk about how to be more careful online — especially with social media. More and more, identity theft, invasion of one’s privacy, and other forms of online misbehavior have been occurring. Whether it involves Twitter, the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Multi-Channel Trends

Posted on April 29, 2013 by bermanevansretail

As we have frequently blogged (see this post, for example), multi-channel retailing is the wave of today and tomorrow. The retailers that succeed in the long run will be those that do the best job in this area. Recently, Platt … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , , , | 1 Comment

Social Media Use by Race/Ethnicity

Posted on April 28, 2013 by bermanevansretail

With the growth in social media use by consumers, it is especially important to know who is using social media. One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment