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Category Archives: Online Retailing
Is Price Matching Working — Or a Work in Progress?
As we have noted before, some store-based retailers, such as Target and Best Buy, have stepped up their price-matching efforts in an attempt to fend off customer defections to online competitors. But this approach has it downsides, too. This is … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Best Buy, competition, customer expectations, customer loyalty, experiential retailing, inventory management, location, matching, merchandising, multichannel, online shopping, price, pricing, Target, Toys "R" Us, video
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Netflix’s BIG Comeback
Not long ago, Netflix CEO Reed Hastings was widely criticized for the way in which he decided to separate the Netflix DVD-rental business from its Web streaming service. Some customers were confused by the new pricing strategy; and others were … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, inventory management, merchandising, multichannel, Netflix, online shopping, opportunity, planning, pricing, Reed Hastings, social media, success, technology
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How the Music Industry Has Changed
As we know, the music industry has changed dramatically in recent years. Check out this animated timeline from Digital Music News. What does this timeline mean from the perspective of music retailers and their merchandising strategies? Post suggested … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, experiential retailing, merchandising, multichannel, music, online shopping, pricing, retail analytics, shopping, technology, trends
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Retailing: From A to Z 