Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

A Small Florist Flourishes

Posted on October 8, 2014 by bermanevansretail

Today, times remain tough for a wide variety of retailers — both large and small. But, as always, there are some shining stars. And we can learn from them. One such star is Andrea Glass, a florist in Louisville, Kentucky, … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 2 Comments

A Video Look at Starbucks Around the World

Posted on October 5, 2014 by bermanevansretail

Since its founding in 1971, Starbucks has become a global retail coffee powerhouse. Today it has 21,000 outlets around the world: “Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Franchising Can Be Much Riskier Than Some Believe

Posted on October 2, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
About a year ago, we wrote about the questionable nature of the 90% success rate for franchisees (a figure promulgated by the industry). Now, two recent Wall Street Journal articles raise even…

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , | 1 Comment