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Author Archives: bermanevansretail
The Power of Yelp
Yelp “is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. What will you uncover in your neighborhood?” Yelpers have posted over 39 million local reviews. And in … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, customer expectations, experiential retailing, information, location, merchandising, mobile shopping, multichannel, online shopping, opportunity, promotion, review, social media, Yelp
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bebe’s Omni-Channel Approach
bebe is “the go-to destination for chic, contemporary fashion. The brand evokes a mindset — an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged bebe, customer expectations, customer service, experiential retailing, information, inventory management, location, merchandising, multichannel, omni channel, opportunity, strategy, technology
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A QR Code Infographic
According to research conducted by ScanLife: QR (quick response) “codes are a familiar sight in stores, restaurants, and museums; and they often appear on magazine ads and product packaging – even on cars and clothing. Each code is aimed at effectively delivering relevant consumer … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, experiential retailing, infographic, merchandising, mobile shopping, multichannel, online shopping, opportunity, planning, QR, ScanLife, shopping, trends
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Retailing: From A to Z 