Author Archives: bermanevansretail

Beware Shoppers: You’re Being Tracked

Posted on July 25, 2013 by bermanevansretail

As we’ve reported various times before, companies frequently track our behavior — both online and in the store. Does the pervasiveness of this concern you? Take a look at this recent article in the New York Times by Stephanie Clifford and Quentin … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Amazon.com’s New Birthday Gift Card Program

Posted on July 24, 2013 by bermanevansretail

Recently, Amazon.com decide to partner with Facebook and begin offering a Birthday Gift Card program for its customers. As Erin Lynch reports for Multichannel Merchant: “Amazon has teamed up with Facebook and launched a new program that allows users of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Toys with Love: A Small Business Success

Posted on July 23, 2013 by bermanevansretail

As we know, small retailers and entrepreneurs contribute a lot to the marketplace and give shoppers another option to the regional/national chain. One very successful such retailer is Toys with Love, which operates two stores in New Jersey. There are … Continue reading →

Posted in Career Useful Information, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment