Author Archives: bermanevansretail

eMarketer’s September 2015 Retail Roundup

Posted on September 5, 2015 by bermanevansretail

eMarketer is an excellent source of information beneficial to retailers. It even offers a FREE daily newsletter. eMarketer has just published its September 2015 Retail Roundup; “Consumers spend billions each year at retail, and retailers are the biggest digital ad spenders … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Career Advice from Learn How to Become

Posted on September 4, 2015 by bermanevansretail

Learn How to Become has some excellent career resources at its Web site. At the top of the screen are several tools that are available from the Degrees by Career and Career Toolkit tabs. It also features these specific career … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , | 1 Comment

Better Training Retail Employees

Posted on September 3, 2015 by bermanevansretail

Good, well-trained employees are imperative for physical retail stores to succeed. Yet, many retailers have not devoted enough attention to their employees. Recently, Knowledge@Wharton published the article “Want to Stop Retail Showrooming? Start Training Your Staff”: “It’s obvious that customers … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments