Author Archives: bermanevansretail

Will the New $50 Amazon Tablet Be a Success?

Posted on September 9, 2015 by bermanevansretail

Amazon has offered a variety of Kindle Fire tablets for the last few years. These tablets are less expensive than the iPad and offer a number of features. Now, to pump up sales, Amazon plans to introduce a new $50 … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

How to Be More Motivated at Work

Posted on September 8, 2015 by bermanevansretail

Would you consider yourself to be motivated about your work? Or are you lethargic and bored by your job? Of course, we should want to answer yes to question 1 and no to question 2. According to HubSpot: “Do you … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , | 1 Comment

Online Customer Reviews Important for Local Retailers

Posted on September 7, 2015 by bermanevansretail

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance. Consider these recent observations from eMarketer: “Customer reviews have gotten more … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment