Author Archives: bermanevansretail

How Costly Are the Most Expensive Search Terms on Google?

Posted on September 2, 2015 by bermanevansretail

Are you using or considering paid search on Google? Do you know what the 100 most expensive keywords are on Google? As Chris Zook writes for WebpageFX: “Google has billions of keywords at their disposal. But not all keywords are … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Advertising’s Impact: A WebpageFX Infographic

Posted on August 31, 2015 by bermanevansretail

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Avoid These Resume Mistakes!

Posted on August 26, 2015 by bermanevansretail

You’ve spent a lot of time on your resume, right? And you’re really proud of it, right? Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism: “You forget to update your … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , | 1 Comment