Monthly Archives: November 2015

How Consumers Shop in Different Parts of the Country

Posted on November 4, 2015 by bermanevansretail

With the holiday shopping season getting underway, it is imperative that retailers — both chains and independents — know how shopping behavior differs throughout the United States. Here are some conclusions from Nielsen based on its research of “gift splurgers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Better Understanding the Mind of the Multichannel Shopper

Posted on November 3, 2015 by bermanevansretail

Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases. To better understand these shoppers, MasterCard recently published: The Retail CMO’s Guide to the Omnishopper— “What transaction data and consumer insights … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

24/7 Wall St.: A Valuable Site to Visit

Posted on November 2, 2015 by bermanevansretail

24/7 Wall St. is a very useful site about which you may be unfamiliar. It has articles across all areas of business (many that are retail-related), top ten lists, and a lot more. Here’s one interesting area in which 24/7 … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , | Leave a comment